Hey there👋,
I am Aditi, Cofounder of Outlier Kit - The #1 YouTube Analytics Platform in 2025.
Every week, I share one YouTube growth idea that is exploding on YouTube.
Here is idea for this week
"If I Had to Start Over"
Videos using the format "If I Had to [Do Something] Again" are getting 10x more views than channel averages across multiple niches.
Why It Works
Promises insider knowledge - viewers expect shortcuts from experience
Authority positioning - you're sharing wisdom, not just teaching
Universal curiosity - everyone wants to know what you'd do differently
Real Results
"If I Had to Learn MERN Web Development Again" → 11.6K views (10.5x above average)
"If I Had to Build My Dream Physique Faster" → 10.3K views (3.1x above average)
"If I Had to Lose 34kg Again" → 6.1K views (10.6x above average)
Quick Implementation
Pick your expertise area - what have you already accomplished?
Find low-competition keywords - use OutlierKit to identify gaps
Use exact format: "If I Had to [Goal] Again, Here's What I'd Do"
Structure: Hook → Past mistakes → What you'd do differently → Action steps
The Opportunity
The Secret Most Creators Miss
Everyone copies this template with oversaturated topics.
The real opportunity is pairing it with high-volume, low-competition keywords.
Case Study: "Living in Norway"
“Living in Norway” 18K+ searches per month, low competition
So instead of making another generic "My Life in Norway" video, create:
"If I Had to Move to Norway Again, These Are the 5 Things I'd Do First"
This version:
Ranks higher in search
Gets more clicks
Feels like insider advice
Targets active searchers
Action
Find one successful "start over" video in your niche using OutlierKit. Apply the template to your low-competition keyword.
P.S
If you liked this tip, you’ll love what I’m teaching live next week.
I’m running a free workshop called:
"Why Your YouTube Videos Don’t Rank (and How to Fix It)"
In 60 minutes, you’ll learn:
Exactly why your current videos aren’t ranking — and how to fix it
Competitor gaps you can exploit to steal views
How to choose keywords you can actually win
How to write scripts that keep people watching until the end
Grab your spot here → https://lu.ma/2p1c9fsb
See you next week.
Best
Aditi | Outlier Kit